9/29 Feature- Notes on Sustainability
Since starting my career in fashion, at age 17 working retail, I have seen the industry shift various times. The traditional formula was shopping through physical retail channels which had its limitations. I had the privilege of a seeing the industry change before my eyes as e-commerce took the world by storm.
I watched as fast fashion companies became the top industry players and older companies struggled to adjust to the new way of appealing to consumers. I think every facet of the industry has a useful role. However, when only a handful of companies dominate an industry it causes an imbalance. Independent brands and small businesses have such an important role in the current climate of the fashion industry.
Read more in the following link: https://belatina.com/breaking-the-fast-fashion-cycle-and-helping-local-sustainable-shops/